"Ars Gratia Artis" -- Art For Art's Sake -- is all well and good, but one should never forget moviemaking is, at its heart, still a business.  And nothing is quite so good for business as an unassailable monopoly!

Over the decades, many different approaches to this have been tried:  Studios buying up ALL the movie theaters for example, and the whole "studio system" of locking talent into contracts.

In the late 1920s, William Fox, owner of Fox Film Corporation, came up with his own, cunning scheme to take over the ENTIRE film industry.

The result would set widescreen filmmaking back some 20 years!