OK, so you just forked over the cash for a brand new TV.  You wrangled it out of the box, got it positioned in place, cabled up, plugged in, and Voila!, you've even got a picture!  Pretty cool, eh?  Time to kick back, relax, and enjoy?

Not so fast, Bunky!

One of the dirty little secrets of the Consumer Electronics biz is that the "out of box", Factory Default Settings on just about every TV ever sold are flat out WRONG for best quality viewing!  There's no real mystery behind this.  The default settings are deliberately chosen to make the TV stand out -- to catch your eye -- from a distance, when buried amidst a whole wall of competing TVs, under garish, store lighting conditions.  THESE, my friend, are the so-called (and rightfully infamous) "Torch Mode" settings.  And if you are reading this, know that your FIRST task, should you choose to accept it, is to douse all of them!