Wow! THIS is why we watch restored classic films!
Douglas Fairbanks' fantasy epic is presented here in a new digital restoration; the first output from the Cohen Media Group's acquisition of the famed Rohauer Film Collection in 2011. This is a new, 2K scan made from two, separate, acetate dup negatives, struck from original nitrate prints in the 50s. The scan has been treated to extensive digital restoration, and digital tinting matching the original print instructions. And the results are flat out terrific!
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How much is a word worth? In the case of "It", the answer is $50,000, and that in 1920s dollars! That's how much Paramount Studios paid to "Madame" Elinor Glyn, to use her clever idea of giving polite society a way to talk about sex appeal: By assigning it an innocuous name!
Glyn, described in the Film Historian's Commentary track as, "A hack writer for Cosmopolitan Magazine", also got a cameo appearance out of the deal; portraying herself in the film. Cosmo also got some "product placement" in the film -- before that concept had even been invented!
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